Chrysler Announces New Unit To Work On Developing . . . (Wait For It!!) . . . .

[hatrack]

Hybrid cars!

DETROIT (Reuters) - Chrysler LLC said on Thursday it was creating a new unit to jump-start its development of hybrid and electric vehicles, pushing the newly private automaker into a fast-growing segment where it now lags.

Chrysler, which has been hurt by its reliance on sales of trucks and sport-utility vehicles, said it was creating a new organization within the company called "Envi" -- from "environment" -- to develop more energy efficient vehicles.

The new development unit will be headed by Lou Rhodes, who had previously headed Chrysler's advanced engineering and vehicle concept development teams, Chrysler said.

Chrysler Chief Executive Robert Nardelli, who took over at the No. 4 U.S. automaker last month, has said he wants to see Chrysler develop more environmentally friendly vehicles while maintaining muscle car designs like the Dodge Charger. "The creation of Envi allows us to focus on the development of a new generation of environmentally responsible Chrysler, Jeep and Dodge vehicles," Nardelli said in a statement.

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http://www.enn.com/business/article/23036

[sellitman]

1. Toyota is kicking their butt

They are forced into the market. Fucking assholes, I hope they choke on their Durangos.