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Stephen Roach, the Asia chairman for Morgan Stanley and a speaker at the recent world forum in Davos, revealed a different take on America’s consumer culture, one that not only abrogates our consumer guilt but projects a message encouraging yet more consumption.
He said that most of America does not want to stop excessive consumption, enjoying as we do our creature pleasures. Much of the developing world agrees, saying, “We want you to keep consuming to excess so that we can sell you things you do not need.” Since America desires to continue its unfettered consumption habits, and since the developing world values us as an enormous block of customers that eventually will enrich them, we have achieved a strange kind of multicultural homeostasis.
What’s most fascinating is the mistaken assumption that the developing world is righteously indignant about America’s unimpeachable lifestyle. The reality is that most global citizens want to be like Americans, with all the luxury, excess and environmental impacts that go with it.
If the only route these people have to the Promised Land is to sell their resources, goods and labor to America (for things we don’t need), then any move toward voluntary limits among American consumers — including resource and energy efficiency — is an impediment to advancing our fellow human beings to a higher level of material comfort.
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http://www.aspentimes.com/article/20080204/COLUMN/265472000