from The Rockridge Institute, via AlterNet:
How Conservatives Have Duped Us in the Global Warming Fight
By Joe Brewer, The Rockridge Institute. Posted April 1, 2008.
We've let them decide how we talk about climate change and what's important.The movie Field of Dreams had a wild idea -- that a person could build his dream in the corn field and others would come from miles around to take part. This attitude is not restricted to Hollywood: It is a common notion in government that if we build a good policy the people will come rally around it. But because most policy solutions are bureaucratic and technical, people are often uninterested. To get people to care and to rally around good policies, we need to advance the ideas from which the policies flow.
When it comes to the climate crisis, there's been plenty of talk about cap-and-trade, carbon offsets, taxes on fossil fuels, and investment plans for renewable energy. But there is hardly any talk about what all this means to everyday folks or why public understanding matters. What most people are missing is that the solution may well lie in the way people think about and understand the climate crisis.
Recently, my colleague George Lakoff and I released a report called Comparing Climate Proposals: A Case Study in Cognitive Policy. Our goal was to demonstrate the importance of human cognition in the policymaking process. We didn't set out to create an "ultimate solution" or anything like that. We simply suggested that a good place to start looking for solutions is in our own heads.
The cognitive dimension of climate policy is a big topic that needs to be unpacked carefully. But we can start by discussing two competing ideas. One has been advanced by conservatives for decades through a multimillion-dollar communications campaign. The other has appeared from time to time in discussions of environmental philosophy, especially about the ethics of management practices. ..........(more)
The complete piece is at:
http://www.alternet.org/environment/80874/