Someone else posted about it several weeks ago. Its a real car with a hydraulic hybrid drive. It gets double the mileage in the city.
In confirmed third-party tests, the U.K. Energy Saving Trust, a grant supplier for the project, says Artemis’ prototype BMW 530i hydraulic series hybrid, outfitted with HEDDAT (High Efficiency Digital Displacement Automotive Transmission) technology performed with double the MPG in city tests (a start and stop environment) of the same car with a manual transmission.
Dr. Niall Caldwell, a senior engineer with the company since its inception in 1994, told the Cleantech Group it's difficult to compare the performance of a Artemis hydraulic transmission to the technology of an electric hybrid.
Artemis says this new hydraulic transmission technology is potentially more durable, lighter and cheaper than electric hybrids, and most vehicles will likely see substantially better fuel savings.
“We have the advantage on aggressive duty cycles, and that’s where the Prius system cannot capture and return the energy at high powers,” said Caldwell. “There’s an intrinsic technological advantage when you’re driving a vehicle hard. That’s where hydraulic hybrids have a huge advantage.”
http://media.cleantech.com/2929/artemis-hybrid-heddat-dd-digital-displacement