Tar Sands Industry Reaches For Greenwash Brush As It Rolls Out New PR Campaign - G&M

[hatrack]

OTTAWA -- Canada's oil sands producers are tired of their image as environmental bad boys and are fighting back. As their critics get more vocal, the companies have decided to band together to get out the message that they are committed to reducing the environmental damage that results from oil sands development.

In an interview yesterday, Imperial Oil Ltd. chief executive officer Bruce March said the oil companies are making major investments in new technology that will dramatically reduce the oil sands' impact on water, land and air.

Mr. March spoke in the interview as part of the industry's kickoff of an aggressive communications campaign that includes a new website and a series of national advertisements that, the industry says, are designed to engage Canadians in a dialogue about the controversial projects.

EDIT

Mike Hudema, a Greenpeace Canada campaigner, slammed the CAPP effort as a "propaganda campaign" aimed at "green-washing" the world's dirtiest source of crude oil. He said there is no dodging the fact that the massive oil sands boom will have a devastating impact both on the local environment and on Canada's greenhouse gas emissions. "It's a situation out of control and we don't need a new website, or fancy advertising - we need action," Mr. Hudema said.

EDIT

http://www.theglobeandmail.com/servlet/story/LAC.20080624.ROILSPR24//TPStory/Environment

[Javaman]

1. the green revolution is nothing but a marketing escape hatch

for polluters like these bastards.

they have figured out that if you put enough "green" propaganda marketing into something then all is forgiven.

there are as many green mouthbreathers out there that won't do the homework and will believe this bullshit.

:banghead: