http://www.nytimes.com/2004/11/16/science/earth/16side.htmlReminded me of the Gershwin tune, "I Got Plenty of Nothin'." This (the magazine, not the tune), should be good for stimulating teenaged girls interest in the environment (I hope). My colleague, who is the mother of one, tells me that they love magazines.
Mother Earth Comes Around to Latex Tops
By JAMES GORMAN
Published: November 16, 2004
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Plenty hits the newsstands today and is scheduled to be published six times in 2005. It is aimed, the creators say, with no apparent comic intent, at the "environmental consumer" and promises "smart living for a complex world." The idea is that you don't have to be stodgy and self-flagellating to be green. You can buy cool hybrid cars, eat organic food and wear sexy designer clothes. They can be skin tight, or transparent and revealing, as in the case of "Eva's recycled parachute blouse" in the fashion spread alluringly called "Couture au Naturel."
...
The magazine has a lot of science and technology, along with travel, fashion and cooking. It is sometimes tacky, sometimes serious, but not stodgy. "Get Plenty" reads one of its advertisements for itself. The headline is over a picture of two models in low slung jeans (Abigail appears to be one of them) and midriff-baring T-shirts that have "PLENTY" written across their chests. Another young woman on the contents page has a similar shirt that reads, "REAL NOT FAKE."
...
Sex is used to sell every imaginable product; why not environmentalism? Rather than trying to get people to save the planet for the planet's sake, why not hint that planet-saving activity will make other people, who may or may not wear recycled parachutes, want to spend the weekend with you at an eco-ski resort?
My advice to environmentalists is to look for a broader base. The future lies in sex-based environmentalism. Keep those graphs of CO2 concentration in the back room. Let Angelina Jolie carry the fight. Go latex!
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Whatever it takes!
s_m