MEMBERS of the public are bored with hearing about climate change and cynical about government motives for green initiatives, a report suggests. The Institute for Public Policy Research (IPPR) warned that the findings of its report could threaten the UK's ability to meet emissions targets.
Scotland has among the toughest targets in the world, and must reduce greenhouse gas emissions by 42 per cent by 2020 on 1990 levels. However, Consumer Power: How the Public Thinks Lower-carbon Behaviour Could be Made Mainstream, to be published today, found that climate change-related communications, products and policies simply caused most people to switch off.
The research, based on workshops and interviews, suggested people were tired of and bored with hearing about climate change, despite being aware of its implications, and were cynical about the government's motives in pushing for action. They often viewed government action as a way to increase taxation, or were hypocritical in the light of decisions such as allowing airport expansions. And people were doubtful about how effective green behaviour would be when other countries were still heavily emitting.
They were also resentful about being made to feel guilty about their lifestyles, and dismissive of environmentalists as "smug" and "self-righteous". The people who took part were also regularly put off by the cost of choosing lower-carbon options.
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http://news.scotsman.com/scotland/Public-39bored-of-preaching-by.5654345.jp