Video: Nestle's attempt to censor Greenpeace palm oil ad backfires (Big Time!)

[Turborama]

Jeremy Hance
mongabay.com
March 19, 2010

In a bold online video, the environmental group Greenpeace cleverly links candy-giant Nestle to oil palm-related deforestation and the deaths of orangutans. Cleary angered over the video, Nestle struck back by having it banned from YouTube and replaced with this statement: "This video is no longer available due to a copyright claim by Société des Produits Nestlé S.A."

However Nestle's reaction to the video only spread it far and wide (see the ad below): social network sites like Twitter, Facebook, and Reddit were all flooded with the ad as well as rising criticism against Nestle—one of the world's largest food producers—including calls for boycotts.

Greenpeace began sustained action against Nestle on Wednesday when they released new evidence that linked Nestle to illegal deforestation in Indonesia through one of its palm oil suppliers, Sinar Mas.

"While many companies such as Unilever and Kraft are making efforts to disassociate themselves from the worst practices of the palm oil industry, Nestlé has done diddly squat," the organization wrote in a blog.

Continues (Greenpeace video at the link): http://news.mongabay.com/2010/319-hance_nestle.html

Lots of links to more articles on this in LBN: http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=102x4313198">Nestlé Faces Facebook Crisis Over Greenpeace Rainforest Allegations