The issue of climate change will sail into cereal aisles this week with Quaker Oats launching its new Cap‘n Trade cereal.
The new product will feature a traditional sweetened corn and oats formula with the addition of earthlike globes that burst into flames with the addition of milk.
“Polls indicate young people are very interested in climate change and what better way to emphasize this problem by having their cereal bowl smouldering in front of them,” said John Compton, CEO of PepsiCo, which owns Quaker Oats. “The flames themselves won’t last for more than a few minutes, so it’ll be safe to eat once the fires go out.”
The cereal puffs themselves will be altered slightly, as they will be injected with carbon-heavy air and other global-warming compounds.
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http://www.thechicagodope.com/2011/03/08/quaker-oats-announces-cap%e2%80%98n-trade-cereal/