First, for those unfamiliar with the terms,
http://en.wikipedia.org/wiki/Emic_and_etic- An "emic" account is a description of behavior or a belief in terms meaningful (consciously or unconsciously) to the actor; that is, an emic account comes from a person within the culture. Almost anything from within a culture can provide an emic account.
- An "etic" account is a description of a behavior or belief by an observer, in terms that can be applied to other cultures; that is, an etic account attempts to be 'culturally neutral'.
Since I wrote the above post from the point of view of a member of the global industrial culture, there are very few regional cultures that would be excluded from my observations. Certainly any culture that has science, law, and business as some of its activities would qualify.
My intention was mainly to clarify the meaning I ascribe to the word “story” in the context of the term “cultural narrative”. The specific examples I chose were intended more to make the description accessible to those who are steeped in this culture. If I had drawn examples from another culture – for instance hunting, horticulture and knapping flint, the core meanings and operation of “story” and “cultural narrative” would have remained intact, though the message might have been less obvious to general readers.
From that perspective I would argue that while my examples are certainly emic, the core message is etic, or “culturally neutral”. All cultures have narratives, and using examples from one’s own to illustrate the point doesn’t diminish the universality of the idea.
The simple point I was trying to make is just because our culture assigns a very high truth value to science doesn’t mean it’s not a story in our particular cultural narrative, because all human activities, from experiments in quantum physics to gathering termites for lunch, exist on two levels – the activity per se, and the meta-activity of cultural story-telling.
Regarding cprise’s invocation of “negative information”: if we are to take this as a formal concept we need a definition of it. In a quick Google I found references to the possibility of quantum information being negative :shrug:, but I also found a
psychology paper from 1998 showing that negative information is more motivational for behaviour change than positive information. That sounds more on point, but it still begs the question, “Negative or positive relative to what baseline?” After all, every piece of information that is negative to one person may be positive to someone else, depending on their value systems.
I agree that there is a lot of cultural manipulation being attempted on both sides of the environmental debate, and what is seen as negative information to one side is usually seen as positive to the other.
The exception to this clash of sub-cultures is when human cultural narratives of any sort bang up against biophysical limits which are inherently value-free. When human behaviour runs into resource depletion, air/land/water pollution, habitat destruction, ocean acidification, the greenhouse effect etc. no amount of story-telling will ultimately keep us on the behavioural course that caused the physical effects.
Our only recourse in that case is to change our narrative. The main meta-task of the environmental movement has to be to create effective and appropriate stories to guide our thinking into new directions in the face of our current circumstances. This will take a lot of story-tellers, and will include the “loons from Dark Mountain” as well as the Amory Lovins, Lester Browns, James Hansens, Al Gores, Paul Watsons and Patrick Moores of the world – as well as each of us reading this.