Toyota Will Push Hybrid Camry In Bilingual Super Bowl Ad

[hatrack]

DETROIT - Toyota Motor Corp. aims to break new ground — and tug on some heartstrings — with a bilingual ad that will run during this year’s Super Bowl.

In the 30-second ad, a Hispanic father is driving his young son in their new hybrid Toyota Camry. When the father explains how the hybrid car switches between gas and electric power, the son compares it to the way his father can switch between English and Spanish. “Because I’m always thinking of your future,” the father says, explaining why he learned English — and why he bought a hybrid.

It will be the first ad aired for the 2007 Toyota Camry, which will be at dealerships in March. The hybrid version of the Camry comes out in May. The Camry has been America’s best-selling car for eight of the last nine years.

Jim Farley, vice president of marketing for Toyota’s U.S. division, said it’s the first time Toyota has made a bilingual ad. Throughout the ad, the father and son mix English with Spanish, but the words they use are familiar enough to English ears that there aren’t any subtitles.

EDIT

http://www.msnbc.msn.com/id/10923571/

[stop the bleeding]

1. K&R - I will be buying one sometime next year, these are coming out

sooner than I expected. Very cool!

[LynneSin]

2. This is why Toyota is reaping profits while GM & Ford languish

because GM & Ford keep pushing the uber-behometh SUVs which people are starting to get away from while Toyota is already moving forward to the next big technology. Back when everyone drove massive size tanks for their cars (IE my original Chevy Impala - you know what I'm talking about), Toyota was producing smaller cars that conserved gas and lasted forever.

I want to give American Car Manufacturers every chance to earn my business but my last car was Toyota because I wanted to know my car was reliable and got great mileage!