Ford Sales Fall 7 Percent in April

[phantom power]

May 02,2006 | DETROIT -- Ford Motor Co. said Tuesday that its April sales fell 7 percent, dragged down by slow sales of trucks and sport utility vehicles as consumers turned to more fuel-efficient options.

Sales of Ford, Lincoln and Mercury cars rose nearly 11 percent over last April, and the company said its car-based crossover utilities saw an 8 percent rise in sales. Ford also reported the best monthly sales ever for its hybrid Ford Escape and Mercury Mariner, up 68 percent over last April, after it offered zero-percent financing on the vehicles.

But sales of trucks and SUVs were disappointing. Ford's best-selling F-Series pickups saw a 10 percent decline, while sales of the Ford Explorer SUV plummeted 42 percent.

http://www.salon.com/wire/ap/archive.html?wire=D8HBON980.html

[Selatius]

1. Build more cars, build less trucks/SUVs

It doesn't take a damn rocket scientist to figure this stuff out. The senior executives should've been fired first before the workers for incompetence.

The Ford Taurus is not a bad car. It could be better if they devoted more money to advertising it and developing a better model instead of trying to push more trucks and SUVs.