12th Annual Top Ten Greenwashers List Released

[hatrack]

BOSTON (April 1)—On April Fool's Day, The Green Life released the 12th annual Don't Be Fooled Report profiling the ten worst greenwashers of 2003. The report holds corporations accountable for the integrity of their environmental messages in marketing and public relations.

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One alarming development is the advancement of the logging and biotechnology industries into American school systems. Project Learning Tree, an environmental education curriculum taught in over 300,000 classrooms, is a program of the American Forest Foundation, whose members include over 100 logging and paper companies. The Council for Biotechnology Information, funded by Monsanto, publishes "Look Closer at Biotechnology," an activity book targeted at 3rd and 4th graders.

"Greenwashers are attempting to take over environmental education in this country," stated Johnson. "Clearly they believe the children are their future. They're writing and publishing educational materials that promote their agendas and providing them for free to underfunded and overburdened schools. Our kids are being shown the wonders of tree farms and genetically modified foods without being taught to think critically."

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The complete ten worst list consists of the American Chemistry Council, Avalon Natural Products, BP, the Environmental Protection Agency, Monsanto Company, Project Learning Tree, Royal Caribbean International, Salmon of the Americas, Starbucks Coffee Company and Subaru."

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http://www.ems.org/rls/2004/04/01/report_profiles_.html#top_release

[redqueen]

1. They should do this for politicians

I hate that many democrats get a free pass on environmental concerns. :grr: