He got people to fund a company called "Hypercar."
They were going to make great light weight cars. Of course they actually
didn't build any cars. Rather than being bothered by actually producing what they hyped, they simply cashed out and declared themselves a composite materials company.
Now they've changed the name of the company - since they were actually
completely unable to build cars - not that this prevented millions of internet links about their "concept."
Now they call themselves "FiberForge."
http://www.rmi.org/sitepages/pid1097.phpMaybe they should have called themselves "Hype Car." They convinced lots of middle class and upper class people - and let's face it, Amory Lovins is a rich
consumer, so these are people just like him - that it was ethically acceptable to go on consuming fossil fuels while waiting for magic to happen and "Hype Cars" to spring into being. Except they didn't spring into being and fossil fuel demand became much, much, much, much worse, so much worse that it threatens all life on earth.
Of course Amory Lovins
never apologizes about being full of shit, going back to the 1970's when he predicted, with great confidence, that electricity demand would go
down. Except it didn't. It went up, causing people to burn even
more coal, since Amory is anti-nuke.
I, of course, were I Amory Lovins - and I'm not - would be ethically conflicted by making enough money to live in my Snowmass aerie by selling snake oil. But he has no such conflicts. He spends his whole day thinking up even better
schemes to make himself richer and more famous.
He just keeps counting the big bills and putting them in nice "green" piles. Then he issues new oracles, each as full of shit as the last.