Britain got the green bug in 2006, with more than half of the public saying they recycled more and thought more about protecting the environment in the past year.
A survey published on Thursday showed 55 percent of those asked said they had increased recycling of household waste and 53 percent have started to turn off lights and electric appliances to help reduce their carbon footprint.
"2006 has proved to be a tipping point for the eco-warrior, as environmental issues and greener lifestyles have gone mainstream," said Helen Osman of the research group Mintel, which conducted the survey together with pollsters YouGov.
"British consumers are clearly becoming more aware of the impact they have on the world around us and are beginning to make changes to their lifestyles."
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