Military says supermodel, products she advertises should be shunned in bid to fight draft dodginghttp://www.ynetnews.com/articles/0,7340,L-3834596,00.html<
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"The Israel Defense Forces has decided to step up its campaign against Bar Refaeli. Slamming the supermodel as a draft dodger, a senior IDF official has urged Israeli consumers to boycott Refaeli and all the products advertised by her.
Head of the IDF's Personnel Directorate Major General Avi Zamir visited the Interdisciplinary Center in Herzliya and spoke to students about "the struggle for each and every recruit in mandatory and reserve service – a national social mission."
At the end of the lecture one student asked the Major General why the IDF is not making an effort to enlist supermodel Bar Refaeli, the most successful Israeli model in the world today, who got married and received an exemption from military service.
Zamir seemed to be prepared for the question. Since his appointment as head of Personnel Directorate a year and a half ago, he has stepped up the all-out war against draft dodging. "The State of Israel is a law-abiding state," he said.
Zamir explained that "Refaeli presented a valid marriage certificate, which could not be disputed. At the end of the day she needs to look at herself in the mirror. We are a society with a military, and Bar Refaeli should not be in Fox (clothing brand) advertisements – if she advertises them, you shouldn't buy their products – and that will be the answer."