Israeli, Palestinian advertisers push 'campaign for peace'

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Some 40 Israeli and Palestinian members of the media will meet in Jordan at the end of this week to try and find a way to promote the brand name of peace. They hope the meeting will lead to a "campaign for peace" that will be publicized locally and internationally.

Israeli members of the media will be cooperating with their Palestinian colleagues to create a "local and international campaign to promote the image of peace," said Oslo negoitator Ron Pundak, who initiated the campaign. The next step, he said, is to try and get more media publicity. This week's meeting is the group's second; the first took place about six months ago in Paris.

"We aren't focusing on political issues, and we aren't discussing borders between the countries," said Pundak, who also directs the Peres Center for Peace.

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"Ayalon and Nusseibeh, as well as the people behind the Geneva Accord, were trying to reach an agreement about the borders and resolve issues creating conflict between the two sides. We are going to try to lift the fear and prejudice that blocks them."

http://www.haaretz.com/hasen/spages/437699.html