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Only Zogby predicted the events as they occured. Gore winning popular vote, Bush winning the electoral college. Even so, Zogby is one of the pollsters most highly criticized by other pollsters by using a double blind method in order to make sure that the people he polls are really either democrat, republican or independent that other pollsters state is not necessary (for not necessary, read another step that requires more work).
The most accurate pollsters in 2000 were theindepenndent pollsters, like Zogby, ARG,Harris, who did their own polls as well as polls for media clients. The mos unreliable were polls done by polling department set up by media entities themselves.
The lessons of the 2000 election that are being usded by republicans are that polls can be used to effect the outcome of elections be demoralizing the opposition.
This explains why Zogby and a few other independent pollsters quickly attacked the results of polls that showed George Bush gaining enormous leads after the REpublican convention, based on the oversampling of Republicans. They quickly analyzed the data to discover this unrevealed methodology, but in moore simple language. pointed out that the electorate does not switch camps so quickly in such a short period of time. This would be even more true in a nation so deeply divided by an extremely ideologically driven administration. Large percentages of people who one week stated that the war in Iraq has made us less safe from terrorism do not change their minds in a week based on the Republican convention and Zell Miller.
Polls can be accurate, but once the toll has been corrupted by those who figure they can use the tool as a double edged sword, to discourage enough of the opposition into not voting at all because the polls reveal that one candidate is SO far ahead that the opposing candidate cannot possibly win, places pollsters in a position that they must weed out the pollsters who are not using polls as a toll to reflect public opinion, but as a tool that manipulates public opinion.
Zogby pointed this out very clearly by stating that the only hope that George W. Bush has to win is by getting as few democrats to vote as possible, because all things being equal, if every registered democrat and republican were to vote, and do so for the parties that they usually vote for, with the same percentages of cross party voting occuring, no Republican could ever win the presidency. If the same percentage of registered Republicans and Democrats vote (lets say 50 percent of all registered Republicans and 50 percent of all registered Democrats vote) then Democratis will always win.
In order for Bush to win, he has to maintain a continual 3 percent lead over Kerry in all poll. This is the bare minimum lead Bush needs in order to compensate for the greater percentage of Democrats, as well ash to compensate for the fact that historically, in the last weeksof the campaign for the presidency, the lions share of undecided voters vote against the incument.
Those who remain undecided so long do so because they are not satisfied with the administration in office and are waiting to see more of the opponenet before finally casting their support in the direction of the opposition.
For the past few days, independent pollsters are showing either a dead heat, or a few showing a statistical lead for John Kerry.
This does not bode well for Bush, as he no longer has enough of a lead to make up for Democratic numerical superiority, and historical tendencies for the final undecided voters to oppose the incumbent.
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