Reducing the election to its essentials: trust, comfort

[andym]

Many, perhaps most Americans are not politically engaged as Du'ers, Freepers, or the political blog networks. They end up voting based not on positions but on trust (faith in candidate), and comfort level.

Much of the political manipulation is to destroy the perception of trust of the opponent. Just think back to the primaries and what happened to Dean and Clark.

Bush and his minions have one strategy: to make Kerry look weak and untrustworthy. Expect their strongest attacks in the last 3 weeks, probably on Kerry's Nam protests and whatever their research teams have dug up or invented as "plausible."

But, Kerry's real introduction to the country during the debates has begun to cement his reputation as honest and trustworthy. When talking about Kerry to voters, remember to emphasize his trustworthiness above all else. How "solid" he is, how he wants to do the right thing. Especially how he admits his mistakes, while * doesn't. You can't fix anything if you don't think anything is wrong. This should be the campaign theme for the next 3 weeks! I hope the campaign takes this up as well, because it serves to reduce * trust levels and emphasize Kerry's , turning the Flip-flop meme on its head.


(More humor from Kerry on popular TV shows wouldn't hurt either!) Especially self-deprecating, positive humor.