http://www.johnkerry.com/index.html <meta name=keywords content="John Kerry for President, Democrat, Homepage">
http://www.georgewbush.com/ <META name="keywords" content="President George W Bush, First Lady Laura Bush, Vice President Dick Cheney, Bush Cheney 2004, Reelect Bush, Campaign 2004, Reelect Bush Cheney, George Bush 2004, GOP, Republican, Republican Party, Republican National Committee, George W. Bush, President Bush, White House, Dick Cheney, Bush, Cheney, Marc Racicot, Senate, House, Congress, Conservative, Political activism, 2004 Election, Taxes, Tax Relief, Bush Tax Cuts, Economy, Education, No Child Left Behind, Defense, Judicial Nominees, Protecting Social Security, Prescription, Drugs, Rx Drugs, 2nd Amendment, Homeland Security, Republican party, republican national committee, RNC, gop, republican, George W. Bush, republicans, Republican Party Platform, George Bush, George W Bush, republican platform, Republican National Convention, Bush, republican national party, national republican party, President Bush, republican national convention 2004, bush for president, Bush campaign, George W. Bush campaign, Bush 2004">
The first one, short, crisp clear. The second one, long verbose, cluttered.