I got a really good reply from Pepsi on the Sinclair thing...here it is.

[grannylib]

Hello!
Thank you for taking the time to contact us at PepsiCo. Accurate and
balanced journalism is important to us, and we appreciate your thoughts
regarding Sinclair Broadcasting Group's upcoming plans.
We have no national advertising buys scheduled with Sinclair
Broadcasting, nor do we plan to advertise on the program in question.
We will also make our bottlers aware of this situation and share these
concerns so they can take them into consideration as they plan their
local marketing efforts. We will follow the resolution of this issue
closely.
Given your concerns, we also would suggest that you communicate your
views directly to Sinclair Broadcasting Group's President and Chief
Executive Officer, David D. Smith. He can be contacted at Sinclair
Broadcasting Group, 10706 Beaver Dam Road, Hunt Valley, MD 21030, or
via email at [e-mail]
Again, many thanks for bringing this to our attention. We value your
comments, and equally, the constructive spirit in which they are
offered.

-Pepsi-Cola Company

Here's what I had sent them:
To Whom It May Concern:

I am writing to express my disgust that advertisers are continuing to
purchase time on Sinclair Broadcasting Group stations. SBG's intent to
air a
blatantly partisan political smear against Senator Kerry is shamelessly
hypocritical, and quite possibly illegal. Earlier this year, SBG refused
to
air a segment of Nightline, which was to honor US Armed Forces members
who
had been killed in Iraq. Their claim was that "...we do not believe such
political statements should be disguised as news content."

Yet this is exactly what they now propose: a smear campaign against
Senator
Kerry that is anything but news.

This is a clear attempt to affect the outcome of the election in favor
of
Bush. It is blatantly political, and should by no means be considered
"news
content."

I urge you to pull your ads from all Sinclair Broadcasting Group
stations in
protest of this action. I will boycott any advertiser who continues to
purchase air time on stations owned by this group, which is well-known
to
support right-wing causes.

This does pain me, as I am the biggest Diet Dew fan on the PLANET, and
probably keep you in biz all by myself, but I MUST stand for what is
right
here; I hope your company will stand with me, and the thousands of
others,
who are willing to join this boycott. Please pull your ads from this
group's
stations if it decides to proceed with this shamelessly hypocritical
programming plan.

Respectfully yours,

"grannylib"

[Silent3]

1. I might just have to drink a Diet Pepsi...

...instead of a Diet Coke the next time the choice comes up.

Just the one time, for symbolic support. :)

[nofanofbush]

2. Great fcuking...

letter. Good job!

[0007]

3. I'm getting so many responses that I'm overwhelmed.

[spooky3]

4. Fantastic letter and a good ending. You may want to remove

your name, though, because freepers have written nasty letters to people in the past.

[grannylib]

8. Ah, thanks! I am unlisted but will take it off anyhow. Thanks!

[sr_pacifica]

5. Good, because I would have regretted having to give up 7-UP and Pepsi

But I would have!

[Shopaholic]

6. I got the same e-mail yesterday

and I think that theirs is the best of the replies I've gotten so far. And I'm happy about it too because I do love me some Diet Pepsi!

[intheflow]

7. I love that they gave you Sinclair contact info! LOL! eom