how/where did Republicans get the consumer "voters" lists ?

[JI7]

one of the things republicans did to reach out to voters was look into how they live, what they buy such as what books, magazines etc they read and whether and where they go to church. and other things which they say gave an indication of where that person leaned on the political scale.

they would use this info to send out right wing propaganda to those they feel would likely vote for them. i know some on DU who were members of certain churches started getting republican things in the mail.

does anyone know how and where the right wing got these lists ?

[SoCalDem]

1. They probably just bought them .. Marketing is their strong suit

so I am sure they have all the connections necessary to buy just about any list with any parameters they need.:(

[blm]

2. Their corporate "marketing" cronies?

.

[ewagner]

3. I have some ideas

I know for a certainty from my previous marketing positions that most niche market magazines sell their mailing/subscription lists. These lists are available with a lot of data including income levels, "other interests", age, gender...almost everything a good marketing professional would want to know.

As far as church membership lists, I suspect (but have no actual knowledge) that publications centered around a particular denomination sold or offered their subscription lists to the party.

All it takes is money to purchase the lists and a damned good organization to tailor mailings, voter guides etc., to those niche markets....I don't doubt the RNC has a very efficient data collection organization....no sure about the DNC/DLC or for that matter, the Kerry Campaign.

[The Backlash Cometh]

4. One guess and one more than a good guess:

the guess: Wal Mart helped them.

The better than a guess: They hire consumer research teams that call individuals and falsely represent themselves to gather information. I encountered one before the election. You hear so much about polling that you just assumed that the person who is calling is a Gallop, or other similar kind of organization. The person who called sound like she was black, the caller I.D. said New Jersey (Democratic state) and when I asked if the organization was apolitical, she said yes. I asked two or three times to be sure. Then I proceeded to basically tell her how I voted. After the call I looked up the name of the research firm and it was from Texas and they do research work for Jeb Bush, Katherine Harris and that set. No democrat in the list to mention.