Recruiting Tactics 101: How the Military is recruiting in our schools.

[Scooter24]

Found this posted on another message board and wanted to pass it along. It outlines what military recruiters should look into when recruiting at schools.

Recruiting Tactics 101

Year-round Recruiting Effort:

July: Many faculty members are prior service or are current members of the United States Army Reserve. Try to identify these individuals and develop them as COIs . Your goal is to develop as many COIs as possible in the schools... Also, have something to give them (pen, calendar, cup, donuts, etc.) and always remember Secretaries' Week with a card and flowers.

August: The football team usually starts practicing in August. Contact the coach and volunteer to assist in leading calisthenics or calling cadence during team runs.

September: HS registration may be hectic. Go to the HS, offer your assistance in registration and any other administrative help you can give. Remember: You need all the blueprint information on your HS you can get... Deliver donuts and coffee for the faculty once a month. This will help in scheduling classroom presentations and advise teachers of the many Army opportunities... Hispanic Heritage Month. Participate in events as available.

October: Many schools publish the first issue of their newspaper in October. Coordinate with the... staff to place an advertisement... Get involved with local Boy Scout troops. Scoutmasters are typically happy to get any assistance you can offer. Many scouts are HS students and potential enlistees or student influencers... Order personal presentation items (pens, bags, mouse pads, mugs) as needed monthly for special events.

November: Distribute new schedules for the basketball season. Assemble and offer a color guard for the opening home game. Prior to Thanksgiving, many student organizations gather food baskets for needy citizens. Offer your assistance and get involved. Offer your RS as a collection point and volunteer to distribute the food baskets.

December: By December our future soldier population is substantial in several schools. Inform the principal, in writing, about the educational benefits earned by his or her students.

January: Obtain a list of midterm graduates and contact them as soon as possible. Turn up the tempo on contacting your juniors... Dr. Martin Luther King Jr.'s birthday is in January. Wear your dress blues and participate in school events commemorating this holiday.

February: Contact the HS athletic director and arrange for an exhibition basketball game between the faculty and Army recruiters. This is an excellent way to build rapport in the HS... Black History Month. Participate in events as available.

March: Prepare certificates for those faculty and staff members who have aided you in your HS recruiting efforts... Continue to advertise in school newspapers and conduct class presentations. Award certificates of appreciation to key influencers.

April: Arrange now for next school year's Armed Service Vocational Aptitude Battery testing dates with the school administrator. Track and field meets begin. Offer to be a timekeeper or a coach's assistant. Baseball season starts. Offer assistance to the coach.

May: Since Memorial Day occurs in May, there are normally many patriotic events in the community and in the schools during this month. Contact the HS to find out what events they are involved with and offer any assistance possible.

June: Coordinate with school officials so you can present certificates to future soldiers who have enlisted during the school year. Assist in arranging a color guard for the graduation ceremony. Coordinate with school officials to determine whether they can use your assistance during summer school. The faculty is normally shorthanded during the summer and they will probably welcome your help.

SOURCE: USAREC PAMPHLET 350-13
http://www.usarec.army.mil/im/formpub/REC_PUBS/p350_13.pdf


POSTSECONDARY SCHOOLS RECRUITING PROGRAM
http://www.usarec.army.mil/im/formpub/REC_PUBS/R601_104.pdf
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Parents: The above link is to the "School Recruiting Program Handbook" put out by the HQ of the US Army Recruiting Command. The bottom link is for College recruiting. I would save a copy for your own reference.

[The Backlash Cometh]

1. kick

[mahatmakanejeeves]

2. Good Luck Getting Added to the "Do Not Call" List

Google for "no child left behind military recruiter"

No Child Unrecruited

>>
Sharon Shea-Keneally, principal of Mount Anthony Union High School in Bennington, Vermont, was shocked when she received a letter in May from military recruiters demanding a list of all her students, including names, addresses, and phone numbers. The school invites recruiters to participate in career days and job fairs, but like most school districts, it keeps student information strictly confidential. "We don't give out a list of names of our kids to anybody," says Shea-Keneally, "not to colleges, churches, employers -- nobody."

But when Shea-Keneally insisted on an explanation, she was in for an even bigger surprise: The recruiters cited the No Child Left Behind Act, President Bush's sweeping new education law passed earlier this year. There, buried deep within the law's 670 pages, is a provision requiring public secondary schools to provide military recruiters not only with access to facilities, but also with contact information for every student -- or face a cutoff of all federal aid.
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[noamnety]

3. I'd have to laugh if I saw them at my high school

I'm probably the only faculty member with military experience, first off. And while I might eat their donuts, I'd privately sulk because I'd rather have bagels (petty and ungrateful, I know, but I'm like that sometimes).

We don't have any sports teams, at all. If they can put on a tutu and pointe shoes, they could help coach the dancers.

We don't have any boy scouts groups, but they could visit our assemblies and listen to angsty anti-government poems by teens.

A surprising amount of our students are still wearing Kerry buttons, and they don't seem too keen on the war.

Man, I'm glad to be working where I am.