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As someone who was on the ground, I've got a few observations about what happened. Afterwards, I'll give some insight in what I hope Gov. Dean will do to recover. These are just observations, you may or may not agree with them, just stay polite.
1. Attacks. Anyone with a reasonable head on their shoulders would not deny that Dean was taking a serious beating from all sides for the past six weeks, most of which was not deserved. The problem I observed is that he allowed it to sidetrack his message.
2. Message. He made a serious mistake in shifting his message to "You have the power" exclusively. That's all very well and good, but you have to give people a reason to vote for you.
3. Personality. This kind of ties into the message. He allowed everyone else to define who he was. He stopped touting his record as Gov. of VT. He stopped putting forth what he would do specifically. Having his wife come out was a good first step in the right direction, but he should have started it a month ago.
Right now, Governor Dean is on a plane to NH. I would like to imagine that there are some serious discussions going on that involve the following.
1. Clarify the message. The campaign is all about the people, but he's the visible face of it. He has to stop referring to his campaign as if it was some other thing. He's the head of it, he should acknowledge that and use it to get people to focus on him.
2. Personality. I think the Howard Dean we saw get on the plane is going to be very different from the Howard Dean that gets off in NH. He'll still have the passion, but I think it's time for him to start letting people sand off some of the rough edges. Edwards was right, anger isn't enough.
3. Don't get sidetracked. Thankfully, this should get some of the attention off of him and on to other people that maybe have been getting a free ride. Kerry and Clark are going to start clawing at each other, Edwards might not be able to turn IA to his advantage in NH. He's down pretty far.
4. Spend the goddamned money, you tightwad. We gave it to you, now use it.
Remember, this is just my opinion. I know it's not over yet, but there are going to have to be changes in the campaign.
The silver lining, Trippi and Dean aren't stupid. I'm confident that this is going to be addressed. This is a marathon, not a sprint, so he's still got the money and organization advantage. We still have the tools to do it, but we can still f** it up.
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