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Bush represents a relatively unthreatening, but extremely clear, near-caricature of the privileged parts of American society. He represents white privilege, wealth privilege, Christian privilege, and male privilege all at the same time. He's a capsule of everything aspired to by people who consider the traditional colonialist social and economic and political order of the United States desirable and good and agreeable. If you're wealthy, you don't need to be very adaptive or intelligent- just smart and conforming to your class, etc. Every person who grows up in wealth is a 'small towner'- you have a relatively small group of people you are truly interdependent on and are loyal to, a class you have an impersonal loyalty to, and you encounter a lot of people from outside your class, people you don't really know, who want things from you all the time and who you have to fob off.
Bush is popular because he appeals, by being an uncritical embodiment of this, to all the medieval detritus that has survived in the society- after all, colonialism is merely a form of and preserver of medieval feudalism and its subideologies. He's gone out of his way to embrace all of it. And the adherents of it 'love' and champion him in exuberant and irrational ways, because he represents their hope of countering the rising pressure of Modernity against them. All the feudal serfs/slaves at heart love him as king, the pagans under pretense of Christianity love him as a fellow subverter of Christianity and hypocrit, the merchant class loves him because he leads wars for spoils and divides them up to their benefit and takes the tax burden off them. He chases down and slaughters the raiding infidels; those his army captures are tossed into the dungeons and tortured into confession of their crimes. He wages wars against the evil competing infidel kings and restores Christianity to the natives. He subjugates the rebellious dukes and barons of the realm and picks them up off the ground, upon which they serve him and are forever in his debt. He has the King's Touch- he touches a girl in Ohio, and she heals as a result. He casts the Spell Of Power out against the Fiends, If You Are Not With Us You Are Against Us, and they dare not attack the holy soil of our Homeland ever again. He castigates the demon-possessed, sends the Investigators out to reduce heresy and restore the true Faith in places where sodomy is rampant and innocent families cry in anguish about the depravity of society and the demonic heresy that inspires it- Liberalism. He bows down at the altar and gives praise to the One Lord Almighty who guides him. He is the Lord's Sword and Shield, and he does well by his Church- the Christian Right- by bequeathing them land and taxation rights. But the quarrelous continue to oppress him, keep raising all kinds of objections and spreading disloyalty and dissent in the land. They believe the land is growing poorer and more desperate, is dying within. They say all this man who rules by Divine Blessing is immoral and hypocritical, but they do not see the Fruits of Righteousness and the blossoming of the Gospel Truth that is taking place. They do not realize how this realm, this kingdom of and by and for God, is attaining humility and temporary poverty while the other lands of the world grow richer but degenerate into immorality.
The story is simply that the United States has been able to maintain an European medievalism far longer than European countries have. It was harnessed, the colonial/feudal socioeconomics of it termed "Capitalism' (its competitor was called Communism and was still the medieval Asian-ish Imperial socioeconomic scheme), and used throughout the Cold War.
American domestic politics since the end of the Cold War is the argument about Modernity replacing the colonial agrarian/industrial/theist/pretheistic order of life. The rest of the world is various stages of the same argument, and as conservatives lose ground they've allied themselves across national borders to maintain strength- and transgressed across them, too.
Bush represents most sides of the conservatives in the U.S.- the peaceful looking traditionalist representative of the upper classes and priest figure to his supporters, the vainglorious warrior king and colonial overlord in dealing with Outsiders (both of which derive from the Indoeuropean king-priest twosome ruler scheme), and the frantic dirty and desperate and denial-prone foot soldier against Modernity who knows his side has already lost the war strategically- is already defeated in History- but hopes that enough tactical victories can push the day of surrender out far enough in time.
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