http://www.theglobeandmail.com/servlet/story/RTGAM.20060117.wcomment0117/BNStory/NationalThe resemblance between this federal election and the Australian one of 1996 is uncanny. In both cases, a centre-left government has been in office for 13 years - the Liberals in Canada and the Australian Labour Party (ALP) in Australia. And just as a tired ALP headed by Paul Keating faced a resurgent conservative force led by current Australian Prime Minister John Howard a decade ago, Paul Martin is facing a confident Conservative Party led by Stephen Harper today.
But more important for Canadians is the fact that Mr. Harper's party is employing the same campaign tactics that Mr. Howard first used in 1996 for his landslide win and that he has used to great effect in three successive elections.
As The Globe and Mail disclosed on Jan. 7, it's no accident that the Harper campaign feels like it has been ripped straight from the pages of the John Howard campaign manual. Mr. Howard's national campaign director, Brian Loughnane, is advising the Conservatives; last fall, Conservative Party strategists closely watched the tactics used by Mr. Howard to record his fourth election victory.
Mr. Howard's electoral success can be put down to his capacity to capture the support of working-class and lower-middle-class families who used to vote for the ALP; he did this by lining their pockets with tax cuts and middle-class welfare payments, such as cash bonuses for new mothers. And he appealed to their moral conservatism and desire to slow down the pace of social change.
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