I "intercepted" this particular "Opportunity" mailing at my office recently. It was addressed to a graduating senior.
On a very colorful envelope, from the "Navy Opportunity Information Center", decorated with a full-color shot of a "hot-shot" Navy pilot lugging his gear, hidden behind his dark, aviator glasses, were the following blurbs:
Front:
"Jump on the phone. Answer the survey. Activate the card."
"Check out your 30-minute Phone Card Inside!"
Back:
"Some people call us adrenaline junkies. Like that's a bad thing."
The enclosed phone card bears the same image of the pilot and says "Talk it up. Navy."
The text:
When was the last time someone offered to accelerate your life...in 30 minutes?
Dear xxxx,
Ever crave the chance to do something really cool...like directing traffic on the deck of a U.S. Navy aircraft carrier or diving into a fascinating career in oceanography?
What about doing something bigger with your life? Waking up each day to a call of honor and courage. Proving to those who doubt you that when you're at your best, you are the BEST! You've pictured it, imagined it, and even felt the pride that comes with it.
Now's your chance to live it -- in the Navy.
How far can adrenaline take you? To the four corners of the world. Africa, Europe, Australia, Asia. The South Seas. One hundred ports of call throughout the world, including the U.S.
What can you possibly achieve? Just about any skill you want to get your hands on. Radar. Microelectronics. Aircraft mechanics. Journalism. Computer programming. Music. Pick from over 50,000 positions in 60 high-growth fields.
For every time someone says you can't do it, guess what? In the Navy you can. Earn over $70,000 toward college, work toward a degree while perfecting your skills -- and launch your future while accelerating your life.
Take a minute to tell us who you are, what interests you and where you want to go in life. And we'll give you 30 minutes back* No obligation.
To activate your phone card, just call 1-800-201-1368 and answer the brief Navy survey. When a Navy Recruiter calls back to verify your activation info, feel free to request details about specific Navy opportunities. Ask about life-accelerating Navy adventures or anything else you crave to know. And be sure to visit the Life Accelerator(tm) at navy.com. It's the shortest distance between where you are and where you want to be.
In fact, you can call us on it.
*Continental U.S. calls only. Card expires 4/30/2006.
"Proving to those who doubt you..."
"For every time someone says you can't do it,"
They wouldn't be manipulating teenagers now, would they? :sarcasm:
Notice how the word "recruiter" doesn't show up until the very last paragraph? When was the last time your teenager read all of ANYthing?