TIME: Pssst! Who's behind the decline of politics? (Consultants.)
By Joe Klein
....There were screams, wailing—just the rawest, most visceral sounds of pain that human voices can summon. As the screams died, Kennedy resumed, slowly, pausing frequently, measuring his words: "Martin Luther King ... dedicated his life ... to love ... and to justice between fellow human beings, and he died in the cause of that effort." There was near total silence now. One senses, listening to the tape years later, the audience's trust in the man on the podium, a man who didn't merely feel the crowd's pain but shared it. And Kennedy reciprocated: he laid himself bare for them, speaking of the death of his brother—something he'd never done publicly and rarely privately—and then he said, "My favorite poem, my favorite poet was Aeschylus. He once wrote, 'Even in our sleep, pain which cannot forget falls drop by drop upon the heart,'" he paused, his voice quivering slightly as he caressed every word. The silence had deepened, somehow; the moment was stunning. "'Until ... in our own despair, against our will, comes wisdom through the awful grace of God.'"
Listen to Kennedy's Indianapolis speech on Time.com and there is a quality of respect for the audience that simply is not present in modern American politics. It isn't merely that he quotes Aeschylus to the destitute and uneducated, although that is remarkable enough. Kennedy's respect for the crowd is not only innate and scrupulous, it is also structural, born of technological innocence: he doesn't know who they are--not scientifically, the way post-modern politicians do. The audience hasn't been sliced and diced by his pollsters, their prejudices and policy priorities cross-tabbed, their favorite words discovered by carefully targeted focus groups. He hasn't been told what not to say to them: Aeschylus would never survive a focus group. Kennedy knows certain things, to be sure: they are poor, they are black, they are aggrieved and quite possibly furious. But he doesn't know too much. He is therefore less constrained than subsequent generations of politicians, freer to share his extravagant humanity with them.
"Television," Walinsky said many years after his Kennedy apprenticeship, "has ruined every single thing it has touched." There was some puckishness to this—he was talking about professional basketball, if I remember correctly—but Walinsky is a serious man and he wasn't really joking. Yes, television has been a wondrous thing. Vast numbers of people now watch presidential debates, State of the Union messages, prime-time press conferences, not to mention terrorist attacks, hurricanes and wars in real time. But television also set off a chain reaction that transformed the very nature of politics. "This is the beginning of a whole new concept," said a very young Roger Ailes as he stage-managed Richard Nixon's 1968 presidential campaign. "This is the way they'll be elected forevermore. The next guys up will have to be performers." Television brought other changes as well. Suddenly, politicians were able to use televised advertising to communicate in a more powerful and intimate (and negative) way than ever before—and suddenly politicians had to raise vast sums of money to pay for those ads. Television demanded transparency, and so the rules of politics had to change as well: no more selection of presidential candidates in smoke-filled rooms....
***
In early 2003, I had dinner with several of the consultants who advised Al Gore in the 2000 presidential campaign. I asked them why Gore, a passionate environmentalist, had spent so little time and energy talking about the environment during the campaign. Because we told him not to, the consultants said. Why? I asked. Because it wasn't going to help him win. "He wanted to talk about the environment," said Tad Devine, a partner in the firm of Shrum, Devine & Donilon, "and I said to him, 'Look, you can do that, but you're not going to win a single electoral vote more than you now have....Devine, Bob Shrum and Mike Donilon fitted Senator John Kerry for a similar straitjacket in the 2004 campaign....(L) et me give 2008 a try. The winner will be the candidate...who refuses to be a "performer," at least in the current sense. Who speaks but doesn't orate. Who never holds a press conference on or in front of an aircraft carrier. Who doesn't assume the public is stupid or uncaring. Who believes in at least one major idea, or program, that has less than 40% support in the polls. Who can tell a joke—at his or her own expense, if possible. Who gets angry, within reason; gets weepy, within reason...but only if those emotions are real and rare. Who isn't averse to kicking his or her opponent in the shins but does it gently and cleverly. Who radiates good sense, common decency and calm. Who is not afraid to deliver bad news. Who is not afraid to admit a mistake. And who, above all, abides by the motto that graced Franklin Delano Roosevelt's Oval Office: let unconquerable gladness dwell.
http://www.time.com/time/columnist/klein/article/0,9565,1181593,00.html
Printer-friendly format
Email this thread to a friend
Bookmark this thread
(1000+ posts)
Send PM |
Profile |
Ignore
