In his latest book,
http://www.amazon.com/gp/product/1586483862/sr=8-1/qid=1156515090/ref=pd_bbs_1/102-0779367-2119364?ie=UTF8 Talking Right: How Conservatives Turned Liberalism into a Tax-Raising, Latte-Drinking, Sushi-Eating, Volvo-Driving, New York Times-Reading, Body-Piercing, Hollywood-Loving, Left-Wing Freak Show, Geoffrey Nunberg, linguist often heard on NPR details the use and effectiveness of use of the language by those on the right.
From now on, I will only refer to those on the "right" as Wrong Wingers. No more "right wing" this or those on the "right." They are the wrong wing.
They are wrong for America. They are wrong on foreign policy.
Please join me in my campaign to redefine the right wing as the "wrong wing."
If enough people do it enough times it will become common usage and the term "right wing" will develop the kind of visceral revulsive response that many out there have for the term "liberal." In every forum, in every space public and private, refer to the "right wing" as the "wrong wing." It will catch on. Spread like wind fire. Change the language at its core. Call them a banana long enough and they will be a banana.
Call the "right wing" the "wrong wing" enough times and they will have come up with a new name for themselves and their movement.
Do it.