joinred.com - Corporate partner with Global AIDS Fund:

[pinto]

Check it out.

http://www.joinred.com/

(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.

What's the meaning of the parentheses or brackets? Well, we call them "the embrace." Each company that becomes (RED) places its logo in this embrace and is then elevated to the power of red. Thus the name -- (PRODUCT)RED.

You, the consumer, can take your purchase to the power of (RED) simply by upgrading your choice. Thus the proposition: (YOU)RED. Be embraced, take your own fine self to the power of (RED). What better way to become a good-looking samaritan?!

<snip>

The Global Fund

The Global Fund to Fight AIDS, Tuberculosis and Malaria was established in 2002, with the support of the world's leaders and UN Secretary General Kofi Annan, to dramatically increase resources to fight three of the world's most devastating diseases, and to direct those resources to areas of greatest need by supporting locally-driven strategies. To date, the Global Fund has committed US$5.2 billion to more than 363 programs in 131 countries.

The Global Fund is an innovative partnership of governments, non-profit organizations, and the private sector, working together to rid the world of AIDS, tuberculosis (TB) and malaria. Its sole purpose is to raise funds and make grants to countries, organizations and communities that urgently need financial help to allow them to respond to these epidemics. The Global Fund continues to fund grants dependent upon proven results and targets achieved.

http://www.joinred.com/manifesto.asp