Rumsfeld "shocking" public relations memo

[ProSense]

Sunday, December 03, 2006

Rumsfeld's Shocking Memo;
Over 100 Dead in Sectarian Violence

The NYT has gotten hold of a memo by Donald Rumsfeld detailing options on Iraq.

Several things struck me about it:

1. Rumsfeld doesn't understand the magnitude of the crisis or the tightrope the US is walking in the Gulf. His attitude is almost lackadaisical. Doing an all right job, but it isn't working fast enough or well enough. So maybe make some changes-- apparently any old changes will do because there are infinite lives to play with and infinite monies to spend.

2. Rumsfeld spends more time plotting out how to manipulate the American public than how to win the war. Everything is about spin, about giving the image of progress even in the face of a rapid downward spiral into the abyss. Consider these phrases:

' Publicly announce a set of benchmarks agreed to by the Iraqi Government and the U.S. — political, economic and security goals — to chart a path ahead for the Iraqi government and Iraqi people (to get them moving) and for the U.S. public (to reassure them that progress can and is being made) . . .

Announce that whatever new approach the U.S. decides on, the U.S. is doing so on a trial basis. This will give us the ability to readjust and move to another course, if necessary, and therefore not “lose.”

Recast the U.S. military mission and the U.S. goals (how we talk about them) — go minimalist. . . '

It is about how we talk, how we are perceived to set goals, what is made to look like progress. It isn't actually about getting progress. The point of going minimalist is to reduce expectations among the American public. If you tell them you can only move the ball a yard, you get a lot of points for moving it two yards.

There is nothing in the memo about effectively stopping the daily sectarian massacre in Iraq. Rumsfeld does not even appear to think there is a problem here. He doesn't see the basis on which the fabric of Iraq is coming apart. But God forbid he should be seen by the US public as failing. So let's set some vague "benchmarks" and make it look like progress is being made.

more...

More Rummy:

Rumsfeld in 'denial' over situation in Iraq: report

Donald Rumsfeld: The War Crimes Case

Rumsfeld (a** on the line) writes to Democrats

[marmar]

1. Perhaps his attorney is planning to use this as evidence in his war crimes trial....

:nopity:

[rodeodance]

2. Rummy is into saving his legacy now (crap on Bush time)

[teryang]

3. More Orwellian horsecrap

MSNBC tries to spin this to make von Rumsfeldt look good!

[elehhhhna]

4. It's a MARKETING memo. It has dammned near nothing to say about

solving the problem. These Morans have been so Corporatized it's disgusting.