LAT: YouTube and MySpace campaign for political positions
The popular websites are branching out for '08, joining a growing online trend.
By Scott Martelle, Times Staff Writer
May 20, 2007
NEW YORK — The Internet battle over the presidential campaign is ratcheting up following announcements by social-networking site MySpace and video-sharing hub YouTube that they plan live webcasts of town hall meetings and candidate debates leading up to the primaries.
Both said they seek to draw more voters into the political process, but the sites also are engaged in what is shaping up as an old-style media fight over online information consumers — and the ad revenues they bring....
Credibility hangs in the balance as both sites seek to position themselves as more than one-trick ponies where users share passions for rock bands or post funny videos, said Josh Bernoff, a social-computing analyst at Forrester Research.
"Both MySpace and YouTube would like to establish themselves as serious political sites," he said. "They want to be broader, more multidimensional."
MySpace is owned by media mogul Rupert Murdoch, YouTube by dominant search engine Google.
In a measure of the growing significance of online politics, key executives from major Web companies — including Google Chief Executive Eric Schmidt — took part Friday in the fourth annual Personal Democracy Forum in New York, a gathering of people trying to find new ways of inspiring political action via the Internet....
http://www.latimes.com/news/politics/la-na-web20may20,0,24100.story?coll=la-home-center