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It's very common to hear pundits on both sides talking about the "Hispanic vote", like if it was some sort of homogeneous bloc of voters who have some common interests in mind, when that is completely false. American politicians should understand that the different Hispanic groups in the nation have very different cultures, views of life and political agendas, and to assume that Hispanics will vote a certain way if a Hispanic runs or if they fly the "pro-immigration" flag is naive.
For example, Puerto Rican voters are all over the East Coast, but particularly in the Northeast and here in Florida. The Puerto Rican community in general doesn't care about immigration reform AT ALL because WE ARE US CITIZENS BY BIRTH. For the most part, Puerto Rican voters care primarily, apart of caring about the issues that affect all Americans, about the political status of Puerto Rico. That is the key issue when it comes to Puerto Rican voters: How aware is the presidential candidate about the political situation of Puerto Rico? Does s/he have any plans to solve it? George W. Bush played that card well in 2004 when he promised the creation of a "comittee" to work with the "Puerto Rican political problem", and it worked; even though Puerto Ricans, especially those born in the US, are mainly Democrats, the ones coming straight from the Island now and moving into middle class communities in Central Florida tend to support statehood and have some sympathy for Republicans.
Puerto Ricans agree with Democrats in economic issues but not necessarily on social issues; most are social conservatives, especially those born on the Island.
Cuban-Americans do not care about immigration reform either. In fact, them as a group do not seem to be very supportive of illegal immigrants from Latin America. They are very pro-small business, pro-tax cuts, pro-strong defense, anti-Castro, etc. Economically speaking, they tend to like Republicans a lot, but are more socially liberal than Mexican-Americans or Puerto Ricans. Still, to get the Cuban-American vote, a candidate needs to sound "tough" on defense, "tough" on economic liberalism, and anti-Castro. Talking about legalizing illegals won't make the trick.
However, young Cuban-Americans tend to be much more Democratic friendly than their parents and grandparents.
Now, consider you also have Mexican-Americans all over the country but mostly in the Southwest and the West Coast in general, Dominican-Americans in the Northeast, Central American-Americans in the West Coast... and you have a very diverse group of people with different interests.
For instance, THE "HISPANIC VOTING BLOC" IS A MYTH.
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