http://news.independent.co.uk/sci_tech/article2578479.ece'Big Brother' row over plans for personal database
By Robert Verkaik, Law Editor
Published: 24 May 2007
Google, the world's biggest search engine, is setting out to create the most comprehensive database of personal information ever assembled, one with the ability to tell people how to run their lives.
In a mission statement that raises the spectre of an internet Big Brother to rival Orwellian visions of the state, Google has revealed details of how it intends to organise and control the world's information.
The company's chief executive, Eric Schmidt, said during a visit to Britain this week: "The goal is to enable Google users to be able to ask the question such as 'What shall I do tomorrow?' and 'What job shall I take?'."
Speaking at a conference organised by Google, he said : "We are very early in the total information we have within Google. The algorithms
will get better and we will get better at personalisation."
Google's declaration of intent was publicised at the same time it emerged that the company had also invested £2m in a human genetics firm called 23andMe. The combination of genetic and internet profiling could prove a powerful tool in the battle for the greater understanding of the behaviour of an online service user.
Earlier this year Google's competitor Yahoo unveiled its own search technology, known as Project Panama, which monitors internet visitors to its site to build a profile of their interests.
Printer-friendly format
Email this thread to a friend
Bookmark this thread
(1000+ posts)
Send PM |
Profile |
Ignore
