==How They Set Expectations Last Quarter
A Political Wire reader sends some interesting research on how the leading Democrats set fundraising expectations at the end of the first quarter.
One week before Q1 ended, the Obama campaign predicted he'd raise $7 million to $12 million: The Washington Post reported, “Senator Barack Obama has similarly played down his goals, with aides saying they would be thrilled to take $7 million to $12 million this quarter.” However, the Obama campaign actually brought in $25.7 million.
One week before Q1 ended, the Edwards campaign predicted he's raise about $7.4 million: John Edwards raised a record $7.4 million during the first quarter in 2003. The Cox News Service reported "This year, the Edwards' campaign is trying to tamp down expectations. Spokeswoman Kate Bedingfield said the goal was ‘to exceed our fundraising total from the last time.'" However, Edwards actually raised $14 million.
Just before Q1 ended, the Clinton campaign "stuck with estimates" of raising $25 million, according to the Wall Street Journal. The Clinton campaign actually raised $25.8 million.==
http://politicalwire.com/archives/2007/06/28/how_they_set_expectations_last_quarter.html