Populist Rhetoric Defines John Edwards==Edwards has couched many of his campaign issues--the absence of universal health care, the growth of wage inequality within the U.S. workforce and the "entrenchment" of the "ultra-wealthy"--in "populist" terms. Significantly, these appeals are aimed at both middle- and working-class members of the electorate. Although the other major Democratic candidates, including Sen. Hillary Clinton, have used more restrained language, their campaigns have often employed similar themes: contrasting the daily struggles of the working poor with the special privileges of the rich.==
==Edwards' campaign has introduced populist appeals into mainstream politics with greater success than any politician since Perot. Recently, his grass-roots campaign tour has focused on poverty. Edwards' language--he calls the tour "The Road to One America"--elegantly expresses the integrative and widespread appeal of U.S. populism. Beginning in the devastated post-Katrina New Orleans, Edwards has taken this message on the road through other hardship areas in the Mississippi Delta, Tennessee, Ohio, Pennsylvania and Virginia. Significantly, he has emphasized rural poverty and the absence of health care facilities in smaller towns as much as urban blight.
Edwards' economic themes are the core of his populist message. His own underprivileged upbringing gives this stance an authenticity sufficient to offset the personal wealth he now enjoys from a lucrative legal career. In areas such as eastern Kentucky, where Edwards has campaigned extensively and 25% of the population lives below the federal poverty line, his anti-trade and pro-worker messages have been well received. However, he has also made an effort to address job insecurity and the lack of affordable health care, which are typically middle-class concerns.
Although Edwards is well behind his major Democratic rivals in the polls, his exploitation of populist rhetoric to highlight a fairly distinctive message will make him a serious competitor through the end of January 2008. He is unlikely to secure the nomination, but populist appeals, particularly on trade, will clearly play a major role in the general election campaign.==
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