Obama Seeks to Make the Sale to Hispanics
Despite Ability to Draw Crowds and Donations,
Senator Is Still Largely Unknown to Crucial Group
By MIRIAM JORDAN
August 8, 2007; Page A7
MIAMI -- Before 2,000 people at the convention of a powerful Hispanic advocacy group recently, Sen. Barack Obama made a pitch for unity between African Americans and Hispanics. "Our separate struggles are really one," the Illinois Democrat declared, quoting a telegram Martin Luther King Jr. sent in 1968 to farm-worker activist Cesar Chávez.
Latinos seem likely to back Obama in a general election but support others in Democratic primaries.Mr. Obama compared last year's massive immigration rallies led by Hispanics to the civil-rights marches of African-Americans in the 1960s, and called for the two groups to stay the course in a common fight for equality. To rousing applause at the convention of the National Council of La Raza, he alluded to "one dream" for blacks and Latinos. Later, he cited his Kenyan-born father as an example of an immigrant who came here in pursuit of the American dream.
Despite becoming this presidential race's phenomenon, with the power to draw huge crowds and raise millions of dollars, Mr. Obama remains relatively unknown among the country's fastest-growing electorate: Nearly half of Latino voters have never heard of him, according to a June Gallup poll.
Even as he gains awareness among Hispanics, he may find wooing them to his campaign a challenge. Across the U.S., tensions simmer between Hispanics and blacks who regard each other as rivals for jobs, educational resources, housing and political power. In Los Angeles, Hispanics have become the majority in traditionally black enclaves and clashes have erupted between the groups in schools and on the streets.
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