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Clinton, with 48% to Obama's 23%, holds her most commanding lead yet. She's gained support in each of the last few weeks, as her Inevitability Machine rolls on. Meanwhile, Obama has been at 23% for the last month, and he hasn't broken 25 since July, and hasn't been within single digits of Clinton since June.
Why? Because, frankly, his campaign has yet to show that there's difference between them. On the trail, they've said the same cautious, reserved things about Iraq. They've both criticized Bush--of course. Where their intended foreign policies have differed, Clinton has come away looking better (judging by the polls taken before and after their few dust-ups). Both seem as if they would be roughly equally slow to move on healthcare; Obama's plan seems more progressive than Clinton's, but their rhetoric so far has been equally uninspiring.
Quite frankly, they're both playing it safe. Neither want to take risks; positives evaporate over time but negatives hang on you forever. Iit's so early that they both have more to lose than to gain. However, Obama is in the unique position of having a campaign based more on charisma than experience or policy. If he allows his exceptional image to become a mere also-ran, he risks losing what remains his only major advantage: his personal likeability.
Obama's problem is this: people don't see enough of a difference between him and Clinton. It comes down to who the primary voter thinks has a better shot of winning the White House. So far, it's Clinton, and the longer she leads by 20+ points the more steam her Inevitability Machine picks up. Obama then has three options:
1. Make himself more likeable, staying positive. 2. Make Clinton more unlikeable, going negative. 3. Create a strong policy difference.
He's trying #1 now, and it isn't working; he's staying steady while Clinton picks up supporters. #2 would be an utter disaster: Clinton, with her no-nonsense centrist bulldog image, can afford to go slightly negative without impacting her message. Obama's cheery hope-and-optimism-reformer image would be destroyed by a negative campaign, leaving his campaign in shambles. He's got to either go with #3, or join Richardson in the VP Derby. Obama needs to tack leftwards--his reformer image allows him to go farther left in the general election than most can--and sell his differences.
Come on, Barack. Show us you're a liberal. Attack Hillary's lack of a comprehensive health care plan--and give us something better than your expand-the-patchwork-quilt-of-coverage proposal. Demand soldiers out of Iraq. Demand we sign Kyoto. Forget "gradual 4% CAFE improvements;" challenge Detroit to match European fuel standards. You've painted yourself into a corner in many ways, but it's early--and even still, differences do exist. You have time to find and exploit them. Just don't waste it.
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