Dem Response = Higher ratings than Bush address......

[monmouth]

Bush, Reed & Analysis: The Cable Numbers
Here is a look at the ratings in the A25-54 demo for Thursday's 9pmET hour (live+ same day DVR). Each network divided the hour differently in terms of start times and program names. The A25-54 demo average for the hour is on Thursday's scoreboard.

Network Time Program Viewers
FNC 9:00 Bush Address 745,000
FNC 9:19 Dem. Response 813,000
FNC 9:24 Analysis 512,000


Network Time Program Viewers
MSNBC 9:00 Spec.Prog. 470,000
MSNBC 9:01 Bush Address 455,000
MSNBC 9:20 Dem. Response 446,000


Network Time Program Viewers
CNN 9:00 Bush Address 454,000
CNN 9:20 Dem. Response 507,000
CNN 9:24 Larry King 400,000

Source: Nielsen Media Research

[DangerDave921]

1. I'm confused

Something doesn't add up. People intentionally avoided the Bush speech, but then clicked on the TV just in time for the response? Seems strange to me. Or maybe people were just hoping Bush was over and the Britney coverage was coming back on. LOL. I would think politically minded viewers would watch the whole thing. What is the point of watching a response if you don't know what the person is responding to?

Also, the differences in numbers are so small as to be not terribly significant in the ratings world.

And what are the numbers for the big networks?

[monmouth]

2. The other confusing thing is that Fox didn't even carry the Dem response....