Dems Seek Upper Hand With Atlas Project: Correcting 2004 data deficit in battleground states

[DeepModem Mom]

WP political blog, "The Fix," by Chris Cillizza
Dems Seek Upper Hand With Atlas Project

Seeking to ensure that the Democratic Party is as prepared as possible to win the White House in 2008, a trio of Democratic field operatives are nearing completion on an unprecedented project designed to provide detailed tip sheets for each of 15 states expected to be presidential battlegrounds next November.

Known as the Atlas Project , the group was organized by Steve Rosenthal, a longtime labor operative, Mary Beth Cahill, who managed Sen. John Kerry's 2004 presidential race and Michael Whouley, widely regarded as the top field organizer in the party. These Democratic operatives already have signed up as clients the AFL-CIO, Emily's List, American Association for Justice and the Service Employees International Union -- and they are developing a separate plan for the Democratic National Committee. The Atlas principles briefed their clients on Sept. 6 and also presented their work to senior advisers for the presidential candidates that same day.

For the past 14 months, Atlas has meticulously gathered and cataloged available data from past elections in its targeted states, a process that unearthed a treasure trove of interesting political artifacts, including the party's 1996 Michigan coordinated campaign plan, which was found in an organizer's basement. All told, more than 45 gigabytes of information have been collected, sorted and standardized.

To supplement that wealth of information, Atlas has hired consultants in each of their targeted states -- seeking in each case to find the person regarded as the best Democratic operative in the state. In Michigan, that's Amy Chapman, who currently serves as the executive director of Grassroots Democrats. Pollster Dave Beattie is heading up Atlas' efforts in Florida while media consultant Will Robinson and former Democratic National Committee Chairman David Wilhelm are tasked with Ohio. They all work in conjunction with Atlas executive director Melissa Roy....

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Atlas is one of a series of progressive projects aimed at correcting the errors (perceived or real) from the 2004 presidential campaign. Many Democratic strategists believed that the defeat -- especially in states like Ohio and Florida -- was due in large part to Republicans knowing more about the state and possessing more current and historical data....

http://blog.washingtonpost.com/thefix/2007/09/atlas_project_moves_forward.html?hpid=topnews

[Steve_in_California]

1. Dumb . . .

The Defeat was caused by running another wooden candidate.