Pew: Voter impressions of candidates - Word associations

[Adelante]

http://people-press.org/reports/display.php3?ReportID=356

[Adelante]

1. .

Clinton - tough, smart, compassionate

Obama - energetic, down to earth, even tempered, optimistic, honest, friendly

[Adelante]

2. Summary and MOE

Candidate Word Association

Fully 78% of liberal Democrats associate the word tough with Clinton, far more than moderate (67%) and conservative (59%) Democrats. Yet liberal Democrats are the least likely to think of Clinton when they hear the word honest. Just 18% name Clinton as honest, only about half the proportion of conservative Democrats (35%). Instead, liberal Democrats are the most likely to name Obama (41%) when they hear the word honest.

Younger and older Democrats also view the candidates differently. Democratic voters under age 50 are the most likely to think of Clinton as tough (71%), but just a quarter say Clinton comes to mind first when the word honest is mentioned. And while voters age 65 and older are the least likely to associate the word tough with Clinton, they tend to favor her when they hear the word honest.

Among Democrats, the views of men and women are largely similar. One slight difference, however, is the greater tendency for women to associate the word tough with Hillary Clinton. Democratic women are 10 points more likely than Democratic men (72% vs. 62%).

Results for this survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates International among a nationwide sample of 1,501 adults, 18 years of age or older, from September 12-16, 2007. For results based on the total sample, one can say with 95% confidence that the error attributable to sampling is plus or minus 3 percentage points. For results based on Form 1 (N=760) or Form 2 (N=741), one can say with 95% confidence that the error attributable to sampling is plus or minus 4 percentage points. For results based on Democratic and Democratic-leaning registered voters (N=568) or Republican and Republican-leaning registered voters (N=467) the margin of error is plus or minus 5 percentage points.

[patrice]

3. Guilliani = Compassionate????!!!!!!!!!!!!!

What planet do these people inhabit?

[CitizenLeft]

6. that was my reaction

I think the answer is that anyone who thinks Giuliani is compassionate lacks compassion themselves. They don't even know the meaning of the word.

I don't like McCain, but he is by far the most compassionate in that group, and while he's a political coward, he survived torture in Vietnam. Makes you wonder about the people who answered that poll on the republican side.

[patrice]

4. Do you think things such as "Guiliani = Compassionate" are evidence

deep engineering of polls by means of data-mining?

And by deep, I'm suggesting that since it is not possible to have an un-limited population from which to draw your "random" sample, data-mining allows the engineers of public opinion to define populations with meta-characteristics that implement the kinds of tendencies in the sample that increase the probabilities of certain responses.

[Colobo]

5. Obama beats Clinton in seven categories. Good.

[Cameron27]

7. Very interesting,

thanks WD. K&R

[Adelante]

8. I thought it was kind of fun

It seems to be taken more seriously than I expected.

[Cameron27]

9. lol, I could post that I just bought a dozen

tart green apples, and it would turn into a flamewar about the vile sexist, racism that's running rampant in the produce department. Things are never easy on DU.

[calimary]

10. Interesting that Hillary scores stronger on "tough" than any of the

bad guys. Maybe some voters are leaning more toward the "warrior princess" idea. I find it most intriguing that a woman outpolls all the "macho" testosterone-obsessed fierce-father types on the "toughness" issue.

[Adelante]

11. Yes, I did find that fascinating nt

[Gloria]

12. Where's the word "corrupt"????

[rasputin1952]

13. Why is "smart" even in the GOP side...

they've never worried about that before?

Seems to me, they go to the vegetable bin every time...:D