http://www.burson-marsteller.com/About_Us/Global_Leadership/Pages/default.aspx Global Leadership
Worldwide President & CEO: Mark J. Penn
Founding Chairman: Harold Burson
Chief Operating Officer: Richard C. Powell, Jr.
Chief Financial Officer, Worldwide: Pat Przybyski
Executive Vice President, Worldwide: Josh Gottheimer
Vice Chairman: Donald A. Baer
Chairman, Asia Pacific & Vice Chairman Global Development: Bill Rylance
Managing Director, Human Resources, Worldwide: Celia Berk
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President & CEO, U.S.: Patrick Ford
President & CEO, Asia Pacific: Simon Pangrazio
President & CEO, EMEA: Jeremy Galbraith
President & CEO, Latin America: Santiago Hinojosa
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Chair, Global Technology Practice: Jennifer Graham
Chief Digital Strategist: Erin Byrne
http://www.burson-marsteller.com/Integrated_solutions/Pages/BKSH.aspxBKSH
BKSH & Associates Worldwide provides the Burson-Marsteller family with elite government consulting, public affairs, and strategic lobbying capabilities. The firm's professionals design and execute government strategies on the federal and state levels, which affect public policy and enhance business development and practices around the world.
The firm uses a bipartisan approach, led by Charlie Black, one of the country's leading Republican political strategists and Scott Pastrick, a senior Democratic strategist, former Treasury Department official, and former Treasurer of the Democratic National Committee. BKSH team members have managed "front-page" issues and have worked quietly on behind-the-scenes projects for clients including Fortune 100 companies, multinationals, trade and industry associations, foreign governments, state governments, and municipalities.
Through integrated efforts with Burson-Marsteller; Marsteller; PSB; and DI, BKSH is able to meet specific government relations needs for its clients, including public affairs counsel from the local to federal level, strategic campaign leadership, and widespread, long-term relationships with political decision-makers.
http://www.burson-marsteller.com/About_Us/Global_Leadership/Lists/GlobalLeadership/DispForm.aspx?ID=1&nodeName=Global%20Leadership&SubTitle=Mark%20J.%20Penn Global Leadership
Mark J. Penn, Worldwide President & CEO
Office: New York
Phone: 212-614-4446
Fax: 212-598-5679
Email address: markjpenn@bm.com
Mark Penn is worldwide CEO of Burson-Marsteller and President of Penn, Schoen and Berland. As CEO of Burson-Marsteller, Mark oversees a global network of 94 offices and 1600 employees that brings world-class public relations to companies around the world. As President of PSB, a position he has held since 1975 when he was an undergraduate at Harvard, Mark focuses on providing research-based communications strategy to political figures, corporations and crisis situations.
Mark has been called "Master of the Message" by Time Magazine; "The king of polls" by the London Times; and an "incandescent intellect" by the New York Times. On his wall are notes saying "you were brilliant" from Tony Blair after his historic third win and "thanks" from Bill Clinton after his impeachment acquittal along with photos of Mark working with CEOs including Bill Gates and Bill Ford, Jr. The Washington Post, in "Politics and Policy by the Numbers" summed up his influence in the White House and the corporate boardroom as a "unique vantage point: adviser to the preeminent innovator of the past decade in the realm of politics, Bill Clinton, and the preeminent innovator in the realm of business and technology, Bill Gates."
The techniques applied to these political and corporate battles were honed from early major corporate experiences with AT&T, Texaco and others. In "The Guru of Small Things" the New York Times explains how he has combined innovative techniques of micro-targeting, issue-based messaging and visual message testing to win major corporate, marketing and political battles.
Today, Mark serves as strategic consultant to several Fortune 500 companies and CEOs on a wide range of image, branding and corporate reputation issues. His client relationships include Ford Motor Company, Merck, Verizon, BP, McDonald's and Microsoft. He has been a key adviser to Bill Gates and Steve Ballmer since 1998, helping Microsoft affect a complete corporate turnaround from anti-trust scandal to Most Trusted Company (Wall Street Journal).
In 2007, Mark published a ground-breaking book, Microtrends: The Small Forces Behind Tomorrow's Big Changes that has been compared to The Tipping Point by Kirkus Reviews and has received praise from President Bill Clinton and Bill Gates.
Mark has helped to elect over 25 leaders in the United States, Asia, Latin America and Europe. Most recently, he served as advisor to Prime Minister Tony Blair, helping achieve an unprecedented third term win for the Labour party in the United Kingdom. He is also well known for serving as President Clinton's pollster and political adviser for the 1996 re-election campaign and throughout the second term of the administration. Currently, Mark serves as a key strategic advisor to Senator Hillary Rodham Clinton. He has worked with Mrs. Clinton for over six years, since he ran the polling and messaging for her successful election to the US Senate in 2000.
Mark won the Pollster of the Year award, given every 4 years, in both 1996 and 2000, the top honor in his profession, from the American Association of Political Consultants. Mark has written for publications including the New York Times and the Washington Post, and has appeared frequently on networks including CNN and Fox News.
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