Time: Kerry to rollout "Keep Our Word" ad soon...

[flpoljunkie]

http://www.time.com/time/magazine/article/0,9171,1101040412-607832-3,00.html

Kerry's response to Bush is not so much that Bush shifts as that he lies, though Kerry won't say it quite that way. He calls this "the biggest say-one-thing-do-another Administration" ever, and points to the fine print of Bush's budgets to make his case. One ad, now being previewed on Kerry's website but likely to hit airwaves soon, is called "Keep Our Word" and contrasts video of Bush's pledges with details about his actions during his Administration. It features Bush vowing that "my economic-security plan can be summed up in one word — jobs," and the screen flashes the words "2.9 million jobs lost." Bush is shown promising to "make health care affordable and available," and the screen flashes, "3.8 million more Americans lost health insurance." "On issue after issue," Kerry said in a speech in Nevada, "George W. Bush keeps saying one thing to the people, and then doing another big favor for the special interests."

The new Kerry ad aims to use Bush's claim to be a straight talker against him. But because a majority of voters still say they believe Bush is basically honest, Kerry's other play on the consistency front is to make his own faults a virtue, and Bush's virtues a fault. Kerry's allies talk about the sophistication of his thinking, all but drawing the contrast to a President they believe fixes on an idea and will not move off it even when the world around him transforms. "He stubbornly insists on tax cuts as he steadily loses jobs in this country," Kerry says on the stump. "He stubbornly refuses to allow the importation of drugs from Canada, while steadily the prices are going up. I think his stubborn leadership has led America steadily in the wrong direction," he says, winding up. "And that's why we're going to vote for change in November."

_________________________

"Keep Our Word" is an incredibly effective ad. Rove and his minions will be screaming like stuck pigs, when it comes out...which can't be too soon for me.

Link to ad with press release: http://www.johnkerry.com/pressroom/releases/pr_2004_0227e.html

[FloridaPat]

1. I was wondering if the higher up Democrats noticed that!

Kerry is looking good. Sure hope he keeps the heat on.

[ochazuke]

2. Like it!

It's a thrust straight at the heart of that devil.

Clear Skies

Healthy Forests

What a Bunch of Crap. (That one's mine.)

[ezee]

3. LOVE IT

[TheDonkey]

4. It's a hot commercial. Kerry needs to hold onto the "on your side"

line.

It would prove to be very effective.

[slinkerwink]

5. it's a very good ad----it should be also a radio ad on Air America

and be shown in those important battleground states.

[slinkerwink]

6. WAITaminute! it's an OLD ad----from February 2004!

:wtf:

[Feanorcurufinwe]

7. Bush has been lying for a long time - long before February

They put the ad out on the web but they haven't had it on TV yet.

[slinkerwink]

8. there's new material---like how Bush stonewalled the 9/11 comission

and what he's done to the environment.

[Gloria]

9. If I'm seeing it correctly....it allows a whole string of Bush's quotes

to go on before a final screen with the facts to counter them.

If people are only half-watching, they'll wind up hearing Bush and not reading the facts....

The concept is fine, but I think the way it is set up is not as good as it could be....

[sandnsea]

10. LOVE it!!! Let's fund it!!

That was the best Kerry commercial yet! Hits them where they live. Let's pony up as best we can and get some more on the air.

[LizW]

11. I've been wondering

when the hell they were going to do this ad.

There was a homemade version of this sort of thing on the Internet months ago. Thank god they're finally putting this out there.

THIS is the ONLY thing that can win the election, folks. BUSH IS A LIAR. This has to be pounded and supported with examples every day until November. And if Kerry and others can't soil themselves with saying the word, then let Howard Dean and Wes Clark and John Edwards and Dennis Kucinich do it.

[IndianaGreen]

12. I hope Kerry does not "Keep Our Word" about Iraq

Kerry said that it is irresponsible to withdraw US troops while the situation is not stable. Such an idiotic statement will keep US troops in Iraq for as long as they were in Vietnam.