Summary of Findings
The videos of Rev. Jeremiah Wright's controversial sermons and Barack Obama's subsequent speech on race and politics have attracted more public attention than any events thus far in the 2008 presidential campaign. A majority of the public (51%) said they heard "a lot" about the videos, and an even larger percentage (54%) said they heard a lot about Obama's speech, according to the weekly News Interest Index.
Most voters aware of the sermons say they were personally offended by Wright's comments, and a sizable minority (35%) says that their opinion of Obama has grown less favorable because of Wright's statements.
However, the Wright controversy does not appear to have undermined support for Obama's candidacy. The latest nationwide survey by the Pew Research Center for the People & the Press, conducted March 19-22 among 1,503 adults, finds that Obama maintains a 49% to 39% advantage over Hillary Clinton for the Democratic nomination, which is virtually unchanged from than the 49% to 40% lead he held among Democrats in late February. Obama and Clinton continue to enjoy slight advantages over John McCain in general election matchups among all registered voters.
The new polling suggests that the Wright affair has not hurt Obama's standing, in part because his response to the controversy has been viewed positively by voters who favor him over Clinton. Obama's handling of the Wright controversy also won a favorable response from a substantial proportion of Clinton supporters and even from a third of Republican voters.
More than eight-in-ten supporters of Obama (84%) who have heard about the controversy over Wright's sermons say he has done an excellent or good job of dealing with the situation. Reactions from Clinton supporters, and Republicans, are on balance negative; however, 43% of Clinton voters and a third of Republican voters who have heard about the affair express positive opinions about Obama's handling of the situation.
The survey finds that, in general, Obama has a highly favorable image among Democratic voters, including white Democrats. But while Obama's personal image is more favorable than Clinton's, certain social beliefs and attitudes among older, white, working-class Democratic voters are associated with his lower levels of support among this group.
In particular, white Democrats who hold unfavorable views of Obama are much more likely than those who have favorable opinions of him to say that equal rights for minorities have been pushed too far; they also are more likely to disapprove of interracial dating, and are more concerned about the threat that immigrants may pose to American values. In addition, nearly a quarter of white Democrats (23%) who hold a negative view of Obama believe he is a Muslim.
Less educated and older white Democrats, who have not backed Obama in most primary elections, hold these values more commonly than do other Democrats.
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Views of Obama More Tied to Voters' Emotions
White voters' views of Barack Obama are more influenced by how he makes them feel than by specific characteristics voters attribute to him. Saying that Obama makes them feel hopeful and proud are the strongest predictors of the ratings white Democrats give him. And of the personal traits tested, "inspiring" is more closely linked with views of the Illinois senator than any of the others.
On the other hand, views of Hillary Clinton among white Democratic voters are more influenced by perceptions that she is phony than by any other trait or emotion tested. But saying that Clinton makes them feel proud and hopeful also are significant predictors of how these voters rate her. Interestingly, while sizable minorities of white Democratic voters say Clinton is hard-to-like (43%), this opinion does not have a significant impact on her favorability ratings.
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