In next month's Fast Company, Ellen McGirt examines the Obama campaign as an emerging successful business model. McGirt both investigates how Obama’s campaign approach challenges both conventional political assumptions and conventional business assumptions and also challenges “any forward-looking business” to examine the campaign’s successes “from marketing strategies and leadership styles to the future of the American workplace.”
"Obama communicates that he loves people, and Clinton communicates that she loves policy," said Harvard Senior Associate Dean John Quelch said in the article.
Craig Newmark of Craigslist is quoted as stressing Obama's leadership style as a reason for his support. "I see him as a leader rather than a boss," Newmark said. He explains a leader as someone who inspires people to work on their own; a boss, conversely, orders people to work because that work is part of each person’s contract.McGirt ends her article with a warning to her readers, whether Obama wins the nomination or the presidency or neither. "There is no question that the brand of Obama -- what he represents to the next generation of Americans -- is important. A business that ignores this message does so at its own peril."
http://firstread.msnbc.msn.com/archive/2008/03/27/829196.aspx