The snippet below got me to thinking about an ad...
http://www.washingtonpost.com/wp-dyn/articles/A34832-2004Jul7.html--snippet---
During a brief question-and-answer session at Raleigh-Durham International Airport, Bush also criticized Kerry, saying twice that the people of the Tar Heel State know that
"the senator from Massachusetts doesn't share their values." -----------
There was a clip in F-9/11, (also was in the trailer) -- where bush* talks about the "have's and the have mores..." "..some call you the elite, I call you my base..."
here's my idea -- show the clip/or clips of bush talking about being a 'regular person' and/or talking about "values"
follow it by the "Have's-Have mores" clip
then a voice-over saying "regular guy? values? How stupid do you think we are?"
end commercial with an still shot of bush in his tux, and an echo type repeat of ..some call you the elite, I call you my base..."