John Kerry can win, given George W. Bush's incompetence, and White House strategists realize that. All the Democrats need to do is to peel away some of the Republican "unbase" -- the most wobbly members of the GOP coalition. The caveat is that not many Democrats understand that coalition or why it has beaten the Democrats most of the time since 1968. Nor do most understand the convoluted but related role of Bill Clinton in aborting what could have been a 1992-2004 (or 2008) mini-cycle of Democratic White House dominance and in paving the way for George W.
Elements of this shortsightedness are visible in both the party and the Kerry campaign. While attempts to harness "Anybody but Bush" psychologies and to attract voters without saying much that is controversial might win Kerry a narrow victory, this strategy would be unlikely to create a framework for successful four- or eight-year governance. Deconstructing the Republican coalition is a better long-term bet, and could be done. The result, however, might be to uncage serious progressive reform.
Republicans, in contrast, have been successful in thinking strategically since the late 1960s. From 1968 until Bill Clinton's triumph in 1992, Republicans won five of the six presidential elections, and even Jimmy Carter's narrow victory in 1976 was in many respects a post-Watergate fluke. The two main coalitional milestones were Richard Nixon's 61 percent in 1972 and Ronald Reagan's 59 percent in 1984.
http://www.cbsnews.com/stories/2004/07/16/opinion/main630220.shtml