TO THE DLC: the reason for a so called "wasteful" 50 state strategy
http://www.nytimes.com/2008/06/22/us/politics/22obama.html?em&ex=1214193600&en=c0dfa3b5e6e55855&ei=5087%0AObama Plans National Push on Ads and Turnout
S
enator Barack Obama is drawing up plans for extensive advertising and voter-turnout drives across the nation, hoping to capitalize on his expected fund-raising advantage over Senator John McCain to force Republicans to compete in states they have not had to defend in decades.
With his decision to give up public financing and the spending limits that go with it, Mr. Obama has added several seasoned hands to his advertising team, a harbinger of a multifaceted television campaign that people inside and outside Obama headquarters said would grow well beyond its already large presence in 18 states.
Future commercials could run on big national showcases like the Olympics in August and smaller cable channels like MTV and Black Entertainment Television that appeal to specific demographic and interest groups.
He is also dispatching paid staff members to all states, an unusual move by the standards of modern presidential campaigns where the fight is often contained to contested territories.
Aides and advisers to Mr. Obama said they did not believe he necessarily had a serious chance of winning in many of the traditionally Republican states.
They said he could at least draw Mr. McCain into spending time and money in those places while swelling Democratic enrollment and supporting other Democrats on the ballot.