NYT: June 25, 2008
Get Ready for the Persuasion Army
By Kate Phillips
Or at least grow accustomed to the use of the term. Senator Barack Obama’s campaign manager used that term or similar phraseology several times today as he outlined for journalists a bit of the campaign’s general election strategy.
Using a Power Point presentation with maps of the states that seem strong for Mr. Obama, strong for his opponent Senator John McCain or somewhere in between, David Plouffe, the Obama campaign manager, enthused about the campaign’s volunteer and staff operations that could make the Democratic presidential candidate competitive in more states this time around than Democratic contenders have been in the past.
The campaign wants to play offense, he said, and throw more states into competition by unleashing volunteers and neighbors of swing voters as a type of “persuasion army.” In essence, Mr. Plouffe’s description mirrored what Republicans were able to do masterfully in 2004 in many towns and states, where coordinators actually kept track on contact sheets of the number of people approached and brought on board. He complimented the Rove-Bush team for the success of that detailed operation.
For this election, Mr. Plouffe said, that type of personal touch – “a human being talking to another human being who is a swing voter trying to figure out what to do in this election is a very powerful thing.”
In addition, Mr. Plouffe outlined ways in which the Obama campaign’s operation had identified thousands of unregistered voters – especially African-American and young voters under 40 years old and hoped to register and get them to turn out in states like Georgia or Virginia where their numbers could significantly alter Republican strongholds. (Virginia, of course, has been very interesting to watch these last few years, with a Democratic governor and a Democratic senator.)...
http://thecaucus.blogs.nytimes.com/2008/06/25/get-ready-for-the-persuasion-army/