Obama’s email efforts easily outpacing McCain’s

[Omaha Steve]

http://www.csmonitor.com/patchworknation/csmstaff/2008/0627/obamas-email-efforts-overwhelming-mccains/

Dante Chinni

Posted: 06.27.2008 / 6:34 AM EDT

Since June 1, both Sen. Barack Obama and Sen. John McCain have been busy on the Web, e-mailing their supporters at a clip of one or more every other day.

But a look at these e-communications reveals stark differences in the sophistication of Senator Obama’s and Senator McCain’s electronic outreach and hints at broader trends in the campaigns. Put simply, at the moment the Obama team isn’t just winning the electronic battle, it seems to be playing a whole different game.

To see what kinds of messages the campaigns are sending and to whom, Patchwork Nation has created e-mail accounts for pseudovoters in each of our 11 representative communities and signed up with the McCain and Obama websites. During the nomination season, we noted that they tailored messages to our pseudo-addressees based largely on whether the voter was located in the upcoming primary state.

But now, both online campaigns are focused on the general election, with what seem to be contrasting levels of success.

The messages from “Barack,” as Obama calls himself online, are increasingly targeted, trying to strike a chord with voters on the issues that matter to them. In the last set of e-mails we examined from the Obama camp, one in particular linked to a survey asking all sorts of marketing-like questions, such as “How often do you go to church?” and “What issues are of greatest concern to you?”

His campaign is putting the answers to those surveys to work.

FULL story at link.

[blogslut]

1. I betcha that

...old man McSame is probably investing bazillions of dollars on dead tree mailings.

Spend away, sparky!

[NYC_SKP]

2. Obama : McCain = 1.5Gbs T1 : 28.8 k modem nt